Alan Pardew is looking to extend his contract with Crystal Palace in the belief that the club share his ambition of winning silverware.
It is a year since the 54-year-old arrived at Selhurst Park, ending a topsy-turvy spell at the Newcastle helm.
Pardew has proved a far more popular figure back at his former club, who he has led from relegation candidates to fifth in the Barclays Premier League.
Talks are now under way to reward him for that progress - something Pardew is open to as he believes the Eagles match his desire to win trophies.
"The reason I am talking to them about a new contract here is because I feel we could go forward," Pardew said.
"There is no point in me staying if I don't have the ambition
"At this time of my career, I need to win trophies - that is probably the thing that you can hold against me as a manager, so I want to win trophies."
Palace were marooned in the bottom three when Pardew succeeded Neil Warnock last January, yet he still oversaw a 10th placed finish that is on course to be bettered this season.
"When I came here the most important thing was to go from the concept of a manager who was trying to stay in the division - which I think Neil Warnock's mentality was - to a manager who wanted to finish higher than that," the Eagles boss said.
"If you set your sights for the stars, you are going to fall a little bit less.
"The biggest difference I made here was changing the mentality of the players to make them think they could go and win.
"It's quite an important role for a manger, to give belief. I take that as massive for this football club at the time. I think there was a lack of belief.
"I changed the dynamic of the players and the attitude of approaching games.
"To go and win games and not a 'see how we go' kind of attitude to try and stay in the game."
It was a big decision for Pardew to swap Newcastle for Palace and one heavily based on the rival clubs' contrasting transfer policies.
"Of course I questioned my sanity at times because Newcastle is a big, big club," he said.
"But the timing was right for me and Newcastle to say 'okay, you go down a different road now and let me go down a different road'.
"And (Palace chairman) Steve Parish's assurances on the transfer situation were key to me coming here. He said I would have full control over transfers.
"The way transfers were done at Newcastle I didn't entirely agree with and I didn't want that here. That was one of the big reasons I came."