Stoke goalkeeper Asmir Begovic believes good foundations have been laid to allow the club to achieve long-term success.
And he pointed to the exploits of Newcastle last season as being the standard the Potters should aim for.
"We're desperate for the club to push on and I think there is a lot of room to grow in many respects," the Bosnia international told BBC Radio Stoke.
"The main thing for the club, and what's happening really, is that they've tried to put plans in place for the club to be successful long term, and that's very important."
Stoke have finished between 11th and 14th in the four seasons since they returned to the top flight and also competed in their maiden Europa League campaign last season.
Begovic believes they can take inspiration from Newcastle, who - three years after being relegated from the Premier League - finished just four points off the top four.
"Newcastle have been a kind of a sleeping giant really, if you think about where the club was 10 odd years ago and the levels they were competing at, so it's no surprise they can reach those levels," he added.
"For us, being in Europe has taken us into unexplored territory, so we're starting to scratch the surface and see where we can go from there."