Blackpool shock Magpies
Charlie Adam brought Newcastle down to earth with a bump as Blackpool snatched a 2-0 win and another three priceless Barclays Premier League points.
The Scot converted a 45th-minute penalty past Steve Harper after Luke Varney had been tripped by Alan Smith and immediately dedicated it to youth team coach Gary Parkinson, who is critically ill in hospital.
Magpies defender Mike Williamson hit the post and keeper Matt Gilks pulled off fine saves to deny Kevin Nolan, Joey Barton, substitute Peter Lovenkrands and Andy Carroll as the home side launched a concerted fightback, but DJ Campbell wrapped up the win with a late second.
The defeat, Newcastle's first on their own turf in 27 attempts, served as a reminder to the Chris Hughton's men, if they needed one, that their 6-0 victory over Aston Villa in the last fixture at St James' Park, was a start and nothing more.
There was a determination about Ian Holloway's men from the off, and when referee Lee Mason sounded the half-time whistle, few inside St James' could have argued that Blackpool were value for their 1-0 lead.
Had it not have been for a superb double save by Harper, their lead might have been even bigger.
As it was, the home side were caught by a sucker punch on the stroke of half-time.
They looked to have enough men back to cover Varney's surge into the box but Smith's challenge was untidy and the referee pointed to the spot.
Adam beat Harper with the minimum of fuss and then unveiled a T-shirt bearing the message "4 Parky".
Newcastle's despair was complete late on when, as they pushed men forward, they were caught on the break as Adam found Campbell and he fired unerringly across Harper and into the bottom corner.