Martin Jol intends to make an impact at Fulham, but knows nobody is expecting him to launch the west London club into the Champions League.
The former Tottenham boss was unveiled as Mark Hughes' successor at Craven Cottage, after the Welshman resigned at the end of the season. Jol had spells coaching in Germany and his native Holland at Ajax, who blocked his potential move to Fulham last summer after being dismissed from White Hart Lane following three years at the helm in 2007.
"Expectation is the same everywhere," said Jol, whose first game in charge will be a Europa League qualifier against NSI Runavik of the Faroe Islands on June 30.
"At Spurs we finished fifth twice and of course they wanted to be ambitious, so we had to tell everyone that we wanted to be in the top four and we were in that position for seven months of the season until the last game.
"However, that not does mean that you don't want to achieve a lot for the club. There is always one thing that is familiar and that is to make people happy, so I can only be satisfied when everyone around me is happy."
Fulham rallied following a poor start under Hughes to finish in the top half of the Barclays Premier League, and also being handed a European campaign via the Fair Play table. Jol sees no reason why he cannot look to emulate those achievements during his first season at the helm.
"We were eighth last season and hopefully we can get into the top 10 because four points could be the difference between seventh and 11th," said the 55-year-old. "With English players as a good base, hopefully we can do well."
Jol continued: "It is Premier League safety first, then you want to try to do well in the cups, because it has been a long time since Fulham played in a final. Hopefully we can do something there and also finish as high as possible in the league, to build a young team for the future."
While Jol admits the early timing of a European campaign is not ideal he hopes having a competitive fixture will add bite to the Cottagers' pre-season preparations.
"This is only the second or third time Fulham have been in Europe," said the former Hamburg boss. "I could have said 'let's start (training) early in June', but I thought it was a bad idea. You could consider it a friendly game with a serious touch."