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Keane on target as Blackpool rocked by West Ham

Blackpool 1 West Ham 3: Robbie Keane struck a debut goal and Victor Obinna hit two more as West Ham lifted themselves off the bottom of the Barclays Premier League last night.

The damage was all done in the first half as the Hammers held off a spirited Blackpool, who replied through Charlie Adam, in an entertaining contest at Bloomfield Road.

Neal Eardley hit the post and Marlon Harewood forced Robert Green to make a fine save as the hosts dominated after the break but the Hammers clung on.

Keane's flying start, after joining on loan from Tottenham at the weekend, and the form of Obinna — who scored a hat-trick on his previous outing — offered much hope for manager Avram Grant.

Blackpool were buoyed by the presence of their captain Adam after his widely-predicted deadline-day move to Liverpool failed to materialise.

West Ham claimed the lead after 24 minutes. Goalkeeper Richard Kingson looked to have Obinna's ambitious shot from wide on the left covered but let it slip from his grasp and roll over the line.

The visitors doubled their lead on 37 minutes as Keane’s sliced effort found the net before it could be cleared.

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Blackpool immediately responded as Adam found the back of the net direct from a corner.

Yet the Tangerines' joy was short-lived as Obinna restored a two-goal advantage on the stroke of half-time with a ferocious shot from 20 yards.

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