New West Ham owner David Sullivan admitted he would not have bought into the team were it any other club.
The life-long Hammers fan has, along with business partner David Gold, a former youth team player at Upton Park, acquired 50 per cent of the outfit in a deal which values the club at £105million and gives the duo operational and commercial control.
Formerly the pair owned Birmingham and that connection is completed with the arrival of Karren Brady as vice-chairman, with her wages set to be paid by Sullivan and Gold rather than the club.
“We would not buy this club at all if this wasn't West Ham,” said Sullivan.
“It makes no commercial sense for anyone to buy this club and it's amazing that two other people wanted to buy it.
“We bought this as supporters, not from a business point of view.”