Man Utd announce Germany-based Melitta as club's first official coffee partner
Manchester United have announced Germany-based company Melitta is to become the club's first official coffee partner.
United said on their website on Monday that the "multi-year" partnership covering the United Kingdom, Ireland and Germany will see more than 200 Melitta coffee machines and makers installed within executive boxes and hospitality areas around Old Trafford.
The club added that Melitta had played a major role in the refurbishment of the stadium's Red Cafe, which has now has a "sleek coffee bar", and that club-branded coffee machines will soon become available to purchase.
It adds to United's large and considerably varied portfolio of official partnerships, which includes agreements with Hollywood film studio 20th Century Fox and transportation company Uber.
Among the many other deals, United have an official global mattress and pillow partner (Mlily), official soft drinks partners for Nigeria (Chi) and China (Uni President), and an official pharmaceutical partner for Korea and Vietnam (Cho-A Pharm Co Ltd) . They also have an official partnership with the Hong Kong Jockey Club.