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Manchester United appoint media boss

Manchester United's drive to embrace social media has taken a further step with the appointment of David Sternberg, a former Fox and Universal Sports executive, as head of media at Old Trafford.

Sternberg has already started in his new role and is overseeing the club's MUTV channel, websites, mobile, social and print media.

His appointment does not affect the position of United's communications director Phil Townsend.

United have a hugely popular Facebook page but do not yet have a Twitter account. However, the club displayed its future intentions in its handling of Sir Alex Ferguson's retirement as manager.

The official news release carried the hashtag #thankyousiralex and his decision to retire led to 1.4million mentions in an hour on Twitter, more than the death of former Prime Minister Margaret Thatcher.

Off the field United have signed a four-year sponsorship with INVEX which gives the Mexican banking group exclusive rights to produce and market Manchester United-branded credit cards in the country.

"Mexico is well known for its love of football and Manchester United is lucky enough to have some 24 million loyal and passionate followers in the country," United's commercial director Richard Arnold told manutd.com.

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"Our partnership with INVEX shows our commitment to these fans and we are delighted to be partnering with such an innovative organisation."

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