How do you tell the story of a football club's 134-year history, its fantastic achievements of over 60 major trophy wins and the many iconic figures who have played their part - some whose stories live on long after they have passed away?
Most tales would start at the beginning, meander through the ups and downs, the successes and failures and hopefully come up with a happy ending.
When John White decided to paint the picture of Manchester United's woes and wonders since being founded by the Carriage and Wagon department of the Lancashire and Yorkshire Railway depot at Newton Heath back in 1878, he scrapped common convention and threw away the step-by-step guide.
Instead, in the Carryduff man's 18th book about the club he's supported since childhood, John has chronicled the life of one of the world's most widely recognised sports teams through 100 of its most famous matches.
It's the type of thing that football fans of every club talk about; their most memorable games, goals and players.
John's latest publication 'Manchester United, The Making of a Football Dynasty' has all that - and more.
"Everyone knows the narrative... Newton Heath were formed in 1878, they went bankrupt in 1902 and then became Manchester United... 1958 Munich Air Disaster, 1968 European Cup final, 1974 they were relegated, 1986 Fergie took over and then 1993 we won the inaugural Premier League," said John.
"Then I thought, 'What about 100 historic matches which may have shaped the dynasty of Manchester United?'"
Fifty matches are covered in Volume One, with the follow-up already in the making.
The unconventional nature of the book means that it doesn't even start at the beginning - well, not quite. It does tell the tale - or should that be tail? - of how Manchester United was born out of the demise of Newton Heath and a dog called Major.
The dog was owned by Newton Heath captain Harry Stafford, who was desperately trying to raise money to keep the club alive. When Major disappeared, local brewery owner and oil merchant John Henry Davies answered a lost and found advert in the Manchester Evening News, asking Stafford to name his price so that he could keep Major as a pet for his daughter.
Initially refusing to sell, Stafford struck an agreement that led to Davies' cash saving the club and Manchester United then lined up for the first time against Gainsborough Trinity in 1902.
There's the story of United's original Welsh Wizard making his debut, the great Billy Meredith who was a star for both United and Manchester City a century ago, long before Ryan Giggs came onto the scene.
No Manchester United story is complete without Sir Matt Busby. His first match as manager, when United were playing their home matches at Manchester City's Maine Road, and the 1948 FA Cup final when they defeated Blackpool to win Busby his first trophy are unwrapped.
Busby's greatest moment, the 1968 European Cup victory, will be covered in Volume Two.
Other famous European games, like the night George Best lit up the Stadium of Light, a fantastic 3-0 win over Barcelona in the 1980s, the toppling of the Catalan giants in the 1991 European Cup Winners' Cup final and the 2008 Champions League victory are all there.
This book, however, tells not just of triumph, but of disaster too.
The moving stories of the games either side of the club's darkest hour, the Munich Air Tragedy, are told, when it was United fans who first sang 'You'll Never Walk Alone' at a football match.
Who would have thought, however, of including a 5-0 defeat in a book about Manchester United's history?
"That was Frank O'Farrell's last game in charge in December 1972 and then Tommy Doherty was appointed. But it's not about Manchester United's triumphs, it's about the games that made Manchester United a dynasty. It's what shaped the club," said John.
"The 1976 and the 1979 FA Cup final defeats are both in there. The 1992 loss to Liverpool when they said we lost the league at Anfield - yes, but we came back the next year and won the inaugural Premier League."
Some games stand out for other reasons.
A 6-2 win at Arsenal in the 1990-91 season was one of the greatest games of that era.
"The Lee Sharpe shuffle in the League Cup," recalls John.
Another League Cup game against Port Vale in September 1994 though?
"Paul Scholes' debut," declared John. "The greatest ever player to grace the Premier League."
Other iconic players' debuts figure too, such as Eric Cantona and Northern Ireland greats Harry Gregg and George Best, as well as Paul McGrath.
The foreword is by another Northern Ireland and United legend, Norman Whiteside, whose FA Cup-winning goal against Everton in 1985 is described in all its glory.
Unsurprisingly, Best figures prominently. After his double hat-trick against Northampton Town in the FA Cup, he said: "I don't really class myself as a footballer. I call myself an entertainer."
How right he was.
"There is no order. It has to be random otherwise you would get bored. I want something you can dip into and go from 1878 to the Champions League final in 1999 in three pages," said John.
Boring it certainly is not.
Even after Volume Two there is more to come, as the introduction puts it perfectly, 'The greatest thing about this book is that there is no final chapter, no final page, no final word... the history of Manchester United continues'.
And no doubt in years to come there will be 100 more games with tales of triumph, disaster, tears, cheers and drama.
It wouldn't be Manchester United without it.
Manchester United, The Making Of A Football Dynasty, Vol 1, by John White is published by Empire Publications, Manchester and available now on Amazon