It's hard to imagine a better, more punchy opening sentence to the open letter that Manchester United striker Marcus Rashford addressed 'To all MPs in Parliament', but really to those sitting in the Tory seats.
The premise was simple; for the British government to extend the provision of free school meals over the summer in England. And it's heartfelt as Rashford grew up with his mother working minimum wage jobs and doing her very best to bring up her boy with a sense of equality.
The introduction invokes the moment Rashford broke the record for the youngest player to score on his international debut. "Crowds waving their flags", "three lions on their shirts", "playing for the England national team".
That kind of rhetoric is catnip to the overly nationalistic Conservative government. Their support base could easily spend their lives in that particular reverie where England lives in a world of Rupert Brooke and cream teas after the slap of leather on willow on a Sunday afternoon.
That fantasy jars with Rashford's reality, growing up with breakfast clubs, free school meals, food banks, soup kitchens, collecting donated Christmas dinners every winter.
Six days prior to his open letter, he sent out a tweet asking his followers who he might ask in the government about food voucher schemes. Yesterday, after his careful letter generated plenty of momentum, the Conservatives gave in - 1.3 million children might have gone hungry over the summer had they not performed such a U-turn.
But they couldn't have taken the popularity hit of going against an England striker and his undeniably altruistic intentions. How long ago that 'stonking' 80-seat majority election night now feels, after the trauma of coronavirus and those who defended Dominic Cummings in flaunting lockdown.
It cannot be underplayed just how influential Rashford's decision to engage publicly in politics has proven. And this will encourage others with good intentions.
The Tories are terrified of an authentic voice such as Rashford. Where he has reached - first-choice Manchester United and England striker - his success and wealth and standing in this world has been down to the meritocracy of his talent and labour.
The usual characters rolled out their "stay in your own lane" nonsense, but in the meantime he had pricked the conscience of some influential people.
Simon Hoare MP, the chairman of the Northern Ireland Select Committee, tweeted yesterday: "In exceptional pandemic times there's a v strong social inclusion/educational attainment argument to provide non transferable/food ONLY vouchers to those who receive FSM. Let us rise to meet this social mobility challenge."
This led to a seismic shift in government policy, coming about through the influence of a well-meaning sportsman.
Which is why the glib, empty-calorie catchphrase you hear from time to time that "sport and politics should not mix" should never be taken seriously.
Why sports and athletes? Why not extend that to, say, musicians and entertainers and let's get rid of all the wonderful thoughts and beliefs of, for example, a Bob Dylan, a Pete Seeger, a Billy Bragg, a Marlon Brando along with those of Steve Kerr, Muhammad Ali, Greg Popovich and Marcus Rashford?
I will make an exception, though, for this corner of the world. There is an infuriating 'Ya-Boo' culture of sectarianism that some seem determined to drag sports into.
A common theme is that none of these contributions from sporting figures have been about party politics. As Rashford noted: "This is not about politics; this is about humanity".
In America, a lad from Crossmaglen called Aaron Cunningham will protest that Black Lives Matter because he has been affected by racism, just as his father was many years ago.
As a result of that movement, certain corners of our past have had a light shone on them. I wasn't entirely aware of John Mitchel's writings on slavery until the past week, or his abhorrent, white-supremacist beliefs.
There will be uncomfortable conversations to be held within clubs that bear his name, as to whether they should drop it or change it.
Do they have black children playing for them? What could they possibly say to them about the club's heritage or the reason they came to be named as they are? And people cannot get defensive about these things either or see these discussions as an attack on their club or community. Sometimes a name is really just a name.
Then, you had the final word on the Confederate flag that has often made an appearance at Cork games - it will be confiscated from now on.
This is what it is to be in the ever-evolving situation called life.
We get educated, we are permitted to change our minds, we make choices. But we should never stop talking, or be shut down.