Pedersen strikes twice
Blackburn's new owners had plenty to cheer about as a brace from Morten Gamst Pedersen gave them a 2-0 victory and ensured they made a winning start against Aston Villa.
Rovers, playing for the first time since being taken over by Indian company Venky's, took the lead in stoppage time at the end of the opening period thanks to Pedersen's delightful looping free-kick.
The Norwegian then struck again midway through the second half to wrap up a comfortable victory for Sam Allardyce's side.
Venkateshwara and Balaji Rao, the directors of Venky's, came on to the pitch to greet Blackburn's fans before kick-off and received warm applause.
Once things got under way Rovers' players seemed eager to please the new owners as well, with Jason Roberts sending a dangerous ball into the box in the opening few minutes that was cleared away.
Rovers snatched the lead just before the interval through a Pedersen free-kick, the midfielder curling a strike perfectly just over Brad Friedel and in.
The hosts appeared to be threatening another goal and in the 66th minute it duly arrived, Pedersen again providing the finish after getting his foot to Ryan Nelsen's drive following a scramble at a corner.
Villa boss Gerard Houllier responded by bringing on Robert Pires in place of Stephen Ireland, the French veteran making his first Premier League appearance since 2006.