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Swans play down investment reports

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Swansea chairman Huw Jenkins says the club must increase its commercial income

Swansea chairman Huw Jenkins says the club must increase its commercial income

Swansea chairman Huw Jenkins says the club must increase its commercial income

Swansea have played down reports of potential foreign investment coming in to the club - but admit they are looking at possible overseas sponsorship avenues.

The Barclays Premier League club denied takeover speculation surrounding them after reports said they are t alking to possible investors from the United States, Russia and Asia.

A club spokesman told the Press Association that preliminary talks were designed to increase commercial investment and revenue streams.

Swansea chairman Huw Jenkins said in September that Swansea were "miles behind" most of their rivals in terms of commercial income.

"One of the big things we need to do if we are to develop as a club, and try our best to compete with the best teams, is find a way of growing commercially," Jenkins told the South Wales Evening Post.

" At the moment, the income levels we have are basically just linked to the football side of things - television revenue and that sort of thing.

"The only other way we have got to bring money in is trading players.

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"They are the only tools we can use to make money, so the commercial aspect is something we have to look at.

"We have to find ways of bringing in extra income. It's difficult for a club like us down in south Wales to do that, but we have got to find a way of attracting big money and big sponsors from around the world."

Swansea - who were playing in the fourth tier of English football 10 years ago - currently sit fifth in the Premier League table, six points behind leaders Chelsea.


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