Tony Pulis dedicated West Brom's win against Burnley to the supporters who opted for a cold, rainy Hawthorns over the comfort of their own living rooms.
Thanks to a reduced ticket price, just over 23,000 fans turned up on Monday night for the televised clash and most of the empty seats were in the away end.
Those who braved the elements were treated to an entertaining match as the Baggies blitzed Burnley with three first-half goals before going on to equal their biggest ever victory under Pulis.
West Brom beat West Ham 4-0 in February 2015, the month after Pulis' arrival as head coach, and they repeated the feat to climb up to ninth place in the Premier League table courtesy of goals from Matt Phillips, James Morrison, Darren Fletcher and Salomon Rondon.
"It's a great result, to score four goals," said Pulis. "It's been a dreadful day (with the weather) and I thank the supporters for coming because they could have easily sat in and watched it on TV so they deserve a lot of credit.
"I'm so pleased we've put a performance in and scored four goals for them. The players and myself and everyone connected to the club say thank you to them.
"We are pleased. I think we scored the goals at the right time and we grew in confidence from there.
"But I'm really pleased with the clean sheet as well. Of course the four goals are what the supporters and everyone watching wants but it's really nice to have a solid base from which to build on."
By contrast, Sean Dyche's 50th Premier League match as Burnley boss was one to remember for all the wrong reasons and he admitted his team were second best throughout.
"It was a really below-par performance and you can't afford to do that at this level," said Dyche. "It's happened once before this season at Southampton. Our home performances this season have been good but away from home we've not been as good and you can't play like we did tonight against good sides because you get punished.
"I think their first goal has an element of luck about it but I think the problem we had is that we got drawn into over-playing against a side which want you to do exactly that so that they can put you under pressure and then hit you and counter.
"Credit to West Brom they did that well and we played into their hands, despite me as a manager and us as a coaching staff telling the players that is what West Brom would do.
"We were miles off it tonight and credit to West Brom they were better than us in every department."