Wayne Rooney and Zlatan Ibrahimovic cut the cheese at Manchester United event
Wayne Rooney and Zlatan Ibrahimovic took time off from cutting through defences to open up a giant block of cheese as Manchester United's latest partner event took a surreal turn.
Fans joined some of the club's biggest names at Old Trafford on Thursday as the club's official timekeeper TAG Heuer launched special-edition United watches.
Jose Mourinho, Rooney, Ibrahimovic, David de Gea and Ander Herrera were among those at the launch, which started in the megastore before moving to the dugouts where the players and competition winners took part in an accuracy game.
Eccentric TAG Heuer chief executive Jean-Claude Biver joined in, before ending the event by presenting United with a 50kg block of gruyere made on his farm in Switzerland.
Rooney joined Biver in trying to cut through the cheese with a giant knife, only for Ibrahimovic to be called over to help.
"It's team work," shouted the TAG Heuer chief executive as the United attackers cut through it. "A new training exercise!"
As it was being prised open, the compere said: "I've commentated on a lot of things in my life, but the opening of a cheese is a first."
There were cheers as it was eventually cut, with Biver lifting half of it triumphantly above his head.
The onlooking Mourinho will no doubt be pleased his players emerged unscathed, albeit hoping Rooney and Ibrahimovic make lighter work of Watford this weekend.