Celtic have unveiled a new third kit for the forthcoming season in honour of the team's historic European Cup success of 1967 - and it's pink.
The kit has been inspired by the Glasgow club's phenomenal success back in 1967 when it won a quintuple culminating in the memorable European Cup win in Lisbon against Inter Milan.
The 2-1 victory meant the Hoops were the first British side to win the famous trophy and remain the only Scottish side to make the final.
"We did it by playing football. Pure, beautiful, inventive football," said manager Jock Stein.
The new pink kit design is in homage to the ticket stub cherished by fans from that fixture.
Stitched into the kit is the motto 'A Club Like No Other’.
Celtic captain Scott Brown said: “The 1967 team blazed a trail across Europe on their way to the final in Lisbon which to this day still remains one of the biggest highlights in this club’s illustrious history.
"It’s an inspiration to think we are following in the footsteps of legends like these and this great history makes Celtic such a special club.”
Richard Wright, general manager of the kit manufacturer New Balance Football added: “The Lisbon Lions feat 49 years ago was truly remarkable, made even more so by hauling in not just one but five trophies that season.
"These men - 14 of the 15 man squad born within a 10 mile radius of Celtic Park – have left a legacy that may never be repeated by any team in the modern era again.
"This kit is a testament to this achievement and as we look forward to the future.”
The new strip will be available to buy on August 8.