Celtic manager Neil Lennon reckons "bonkers" social media has made playing and managing even more pressurised.
Lennon has been at Celtic Park for the bulk of this century over three spells and was used to being the centre of media attention as player and captain, even before first taking over as manager in 2010.
The 48-year-old has clinched three trophies since rejoining the club just over a year ago, and is on course to continue their domestic domination this season. Celtic sit 12 points clear in the Ladbrokes Premiership with a Scottish Cup semi-final against Aberdeen to look forward to.
But that did not make him immune from criticism after two sloppy late goals sent Celtic out of the Europa League against FC Copenhagen last week.
Ulsterman Lennon admits the demands at Celtic and Rangers are relentless.
"It's always the case, it's never been any different," he said. "I have been here 20 years in Scotland and it's never changed.
"In fact, if anything it's getting more and more pressurised with the way the media is and social media and analysis. Sometimes it's unrealistic and sometimes the expectations are unrealistic as well.
"It's not just in Glasgow, it's worldwide. People can get very, very personal. They have avenues to get personal with players, managers through social media. I think that's a very difficult thing for the modern-day player to have to put up with.
"It's bonkers. It's not real. I am so glad I am not on it. I used to be on it years ago but it took up too much of my time."