The Rangers board have been told the only way to win back the trust of the Ibrox faithful is to reach out to Dave King.
With the club stumbling towards another cash crisis off the park and the team currently managerless and well off the pace in Scottish Championship title race, relations between the ruling regime and fans are at an all-time low.
But Chris Graham, spokesman for the Union of Fans supporter group coalition, believes the only way to save the board's crumbling image is to finally deal in former oldco director King.
The South African-based millionaire was part of a consortium offering the club a £16million investment package two months ago.
But the deal was rejected after Somers claimed King had refused to reveal the source of the money or the identity of all his backers.
The club eventually decided to put their faith in Newcastle United owner Mike Ashley, who was offering a £3million interest-free loan.
Speaking at the AGM, chairman David Somers said: "I get frustrated with Dave King. I know a lot of you think he is the messiah. The simple reality is that I asked some simple questions because in the past Rangers have done some terrible deals.
"They were not difficult questions: show me the money and names of the eight people in your consortium. He didn't do that.
"But the reality is he has cost the club millions of pounds with the season ticket trust and him advising people to boycott season tickets.
"Dave King has got my email address and mobile number. If he wants to really support the club he doesn't need to speak to the Daily Record. He just needs to give me a ring."
But Graham said: "I just hope that Derek Llambias (who worked for Ashley at Newcastle) has sat there and realised that unless funding is brought in from a source that people trust and unless that board is gutted, the fans will never support them.
"He is here to make money for Ashley and I just don't see how that is going to happen unless Ashley sorts this situation.
"The club has two problems to overcome - the financial one and the trust one.
"The only solution that solves both is for them to take money from Dave King or other Rangers fans who were part of that consortium.
"If they don't do that, then the mistrust will remain. They might scrape through financially but people won't come back to the stadium or buy jerseys. The downward spiral will continue."