Success breeds success and nowhere more so it would seem than within the thriving St Gall's club in west Belfast.
Any suggestion that 13 Antrim senior football titles out of the last 14 on offer might have been more than enough to sate the appetite of even the most demanding player or fan has been quickly dispelled.
St Gall's have lost no time in declaring their new goal – eight county titles on the trot.
And having made a smooth start to the current campaign by overcoming St Mary's Ahoghill, optimism has been fuelled that the team can achieve this goal.
"We are very aware that St John's hold the record with seven successive titles but we would like to beat that this year if we can.
"Obviously that will depend on a number of factors including the availability of our key players but we like to think that we will remain in with a chance of setting a new record," reveals a club spokesman.
Sean Burke, Colin Brady and Anto Healy are just some of the much-decorated St Gall's players who are out of action at the moment but the hope is that the side will return to full-strength sooner rather than later.
On a more positive note, ex-Antrim captain Aodhan Gallagher, Kieran McGourty, Michael Pollock, C J McGourty and Sean Kelly continue to underpin the team with Kevin Niblock, who enjoyed a brief flirtation with Cliftonville last year, pulling the strings in an attack which has totted up some hugely impressive scores down through the years.
But although St Gall's have been virtually untouchable in Antrim, it is still a matter of regret within the club that they have not been able to make a major impact in the Ulster club championship.
The high point came when they won the provincial prize in 2009 before going on to claim the All-Ireland club title in 2010 for the only time in their history.
"You always want to challenge yourself and we would be keen to make a further impact in the Ulster club series.
"The fact that Crossmaglen Rangers in particular have been so strong since the mid-90s has lessened the prospects of clubs such as ourselves making an impact in Ulster but you have to go with that," added the club spokesman.