The Gaelic Players Association (GPA) wants the GAA to use its influence to have gambling advertising banned during the live broadcast of GAA games.
The players' body had intended bringing forward a motion to Congress this weekend but because it wouldn't be possible to write it into the rules immediately without further research, it has been referred to Central Council for discussion and possible recommendation.
The GAA has already banned teams from having gambling sponsorship but now the GPA is seeking to extend that to TV coverage as well. Ultimately, the GAA could make it a stipulation of any future TV deal and the GPA believes the Association has some leverage over ad content during the breaks but the decision would still rest with the TV companies.
The GPA said they were seeking the change on the back of a report, released in December, which highlighted problem gambling among inter-county players with 80 per cent of respondents in a survey believing that team-mates gambled on either a daily or a weekly basis.
"Our aim is that this policy would then be developed to allow it to be implemented as a rule change at GAA Congress 2021," the GPA said in a statement, in time for the next round of media rights negotiations when the current five-year deal expires.
"We believe that the GAA, through its relationships with its broadcast partners, has the ability to prevent the broadcast of gambling ads during matches," the GPA statement added. "Removing this intrinsic link between inter-county games and betting advertising reduces the risk of vulnerable members of the Association developing issues with problem gambling."