Majority of public opposed to Sky deal
More than half of the public believe that the GAA should not have agreed a deal with Sky Sports for exclusive coverage of 14 All-Ireland championship games this year.
That's twice as many who support the switch to pay-per-view, while the remainder have no opinion on the issue or are prepared to wait until later in the season before making up their minds.
According to the findings of an exclusive Millward Brown poll, 56% consider the GAA's link-up with Sky a bad decision, while 28% support the move.
Thirteen per cent are in the ‘don't know' camp, while 3% want to see how the deal works out before making up their minds.
The main opposition to the GAA's decision to include Sky for the first time comes from those in the over-55 age bracket, where 62% are opposed.
The 18-24 age category shows most support among those who back the deal, with 39% in favour.
This is the first sampling of public opinion since the GAA announced in April that Sky would replace TV3 as rights holders for the All-Ireland championships.
Sky's 14 exclusive games include two All-Ireland football quarter-finals. They will also show the All-Ireland hurling and football semi-finals and finals live on a shared basis with RTE.