At Ahoghill on Tuesday night, Dunloy hurling manager Gregory O'Kane was trying his best to keep a low profile around the perimeter of the pitch as his club made it to another final.
A fine footballer in his day, O'Kane is no hurling snob, but with six dual players in action against All Saints Ballymena in the Intermediate Football Championship semi-final, it was important that business was taken care of briskly just five days away from the county hurling final.
After all, these players had to withstand a final primal scream of hurling fury from O'Donovan Rossa in the semi-final just two days prior.
So when Caolan Gillan slammed home a penalty in the 42nd minute to make it a 10-point match, it was about game management. Sean Elliott was withdrawn at half-time, as was Keelan Molloy four minutes after the penalty.
Ballymena launched a final flurry, but Dunloy had too much in the tank. And 24 hours later, the hurling squad were out on the field and turning their attentions exclusively to Loughgiel Shamrocks and the defence of the Volunteer Cup.
In setting the game in context, we turn to an old reliable in Terence 'Sambo' McNaughton. He usually puts these things better than mere mortals anyway.
"There are hundreds of years of history between them. Loughgiel would be classed as old money in Antrim hurling. They were winning Championships when the likes of ourselves and Dunloy weren't. They have been there from the word go," he said in a midweek chat for 'Our Game' with Shane Stapleton.
"The history of these two clubs, the rivalry between these two clubs, they will not want to lose to each other. They would rather sell their children than lose to each other."
He might have been exaggerating for comic effect. Just a bit.
If there is a subtext, it is the two clubs' respective standings in the history of this Championship.
Loughgiel are top of the county leaderboard with 20 titles, the last won in 2016. They had won 15 of them before Dunloy lifted their very first in 1990, even though the club was founded in 1908 and contested their first county final three years later.
They have been the club of the last 30 years though, picking up 13 titles since.
The talent they have in their forward ranks with the likes of Molloy, Conal Cunning and Elliott is rated as the most potent unit in the county.
It's for what they might produce that TG4 are bringing their wagons to the northern tip to capture their moody shots of Fair Head in the near-distance and the frenzy of county final day.
Last year was the first time they broadcasted this fixture. While 'Antrim county final' is a popular entry on many people's GAA bucket list, the sense that this was a real 'best-kept secret gem' is now gone.
A total of 162,000 viewers tuned in to watch last year's final.
Their editor of sport, Rónán ÓCoisdealbha, explained the reasoning behind going back for another look, something essential for many in these times of greatly reduced attendances.
"For us, as an Irish Language station, we are straddling two audiences there. We are catering for Gaeltacht areas and Irish-speaking areas like Belfast, Dublin and wherever," he said.
"So we are taking from both. But I have always made the point that we are a national TV station. There are areas all around the country where there is very little Irish spoken and we are conscious of that.
"At the end of the day, TG4 is not just for Gaeltacht areas, it's important that we are showing games from all over the country. We look at the county and see if they can provide us with a good game."
Good games have been the story of the Antrim Senior Championship this year. However, the scheduling has put a strain on dual clubs.
While Dunloy topped Group One of the round-robin stages, they were spreading their players between O'Kane with hurling and Anthony McQuillan the football manager.
After they beat St John's to earn their spot in the semi-finals, O'Kane assessed their recent workload.
"We've had eight Championship rounds, five rounds of football. The Wednesday nights were killers, so it meant the Ballycastle (a 0-17 each draw) and Rossa (0-18 to 1-15 draw) games, you were never fresh. Some of the boys were running on empty, but now we've all the group stages out of the way," he said.
It was the same for O'Donovan Rossa, who were chasing glory at senior level across two fronts with no fewer than 11 dual players shared across the panels.
Rossa hurling manager Colly Murphy said: "The format was grand but the timescale was ridiculous for dual clubs at senior level and Intermediate.
"We had so many games finished in such a short period, and because we finished third in our group we had a quarter-final, which we didn't mind, but at the same time every match we played this year meant something. There were no dead rubbers."
It eventually caught up with them in last weekend's semi-final against Dunloy.
"Half an hour before our game on Sunday, we didn't have our team picked. We had five boys doing fitness tests in the warm-up. We waited to the very last minute for wee Gerard Walsh, Mickey Armstrong, Ciaran Orchin, Christopher McGuinness and Stephen Beatty, who were all injured going into that game," he said.
"We were standing with a notebook out waiting for all the nods coming. You knew most of them were going to come through because their pride wouldn't let them not play. But at the end of the day, the injuries cost us in the end in the last few minutes with people running on empty."
The curious thing is a global pandemic helped Rossa to become competitive. The draw of travelling to America for the summer was off the table. Foreign holidays were suddenly more difficult or less accessible. Two players had summer weddings planned that were postponed to a later time.
Murphy had brought in Rossa clubman Mickey McCullough to take training. McCullough has been on an epic hurling coaching journey that has taken him to Ballyboden St Enda's and the Dublin senior county team.
Murphy overheard a Rossa player ask McCullough how far behind they might be from the top teams in the Dublin Championship.
"Our player was expecting to be told miles off, but he was shocked when he told him we would be right up there. Right up there. You might not win a Dublin Championship, but we would be up there in contention," he said.
"I think what he meant was a lot of teams in Antrim would be competing strongly in other counties. You look at that Dunloy team, they are fantastic. Loughgiel are a great side. St John's are a brilliant team and Ballycastle have come on leaps and bounds."
It's made for an incredible summer of hurling - but the best is maybe yet to come.