Rory McIlroy is aiming to involve every golf club in Ireland when his foundation hosts the Dubai Duty Free Irish Open at the K Club in May.
The four-time Major winner has issued a 'call to action' to golf clubs throughout Ireland, urging them to embrace this year's Irish Open, which has a €4million prize fund.
The tournament was a sell-out when the Rory Foundation hosted at Royal County Down last year.
"The Irish Open has always been very close to my heart but I would love this year's event to be even more special," said McIlroy.
"I am extremely proud to come from these shores and we are truly blessed with loads of great, accessible courses which have no doubt played a big part in Ireland punching well above its weight with the exceptional golfing talent we have produced, north and south, over the years.
"I want the entire golfing world to know this and the Irish Open is the perfect vehicle as it showcases the quality of our golf courses to more than a quarter of a billion homes around the globe.
"With this in mind, I'm determined to make sure the Irish Open maintains its current status as one of the best events in world golf.
"We can achieve this if we all pull together, which is why I'm asking clubs to embrace this year's event, get involved and help make it one of the best ever."
In a letter to every golf club, he has not only requested that clubs come together to support the Irish Open, which takes place at The K Club in County Kildare from May 19-22, but he has also produced his own personal five point plan.
One highlight of McIlroy's plan is the Irish Open Club Challenge, a tournament which gives one lucky club team an opportunity to play in the Irish Open Pro-Am.
Other features of the plan include a skills challenge for junior club members, special offers to encourage clubs to travel to the Irish Open by coach or as a group, and personalised incentives in the form of signed memorabilia to display in the clubhouse.