As Rory McIlroy walked towards the media centre to give his pre-tournament press conference, he will have been struck by the rows of posters lining the entrance to the course in memory of the late Seve Ballesteros.
By Sunday evening, the Northern Irishman could pay his own fitting tribute by becoming the first 22-year-old since Ballesteros to win the Open Championship.
It would be unwise to draw too many comparisons between Ballesteros - the charismatic Spaniard who won 87 tournaments around the world during his career - and a youngster still in the early stages of his career, but some similarities do exist.
Ballesteros burst into the limelight in the 1976 Open at Birkdale as a 19-year-old, sharing second place with Jack Nicklaus behind Johnny Miller and then winning his first major title at Lytham three years later.
McIlroy came to the wider public's attention at St Andrews 12 months ago, shooting a record-equalling 63 in the first round, a nightmare 80 in the second round and went on to finish third.
The former amateur star did not have to wait three years for his first major title however, storming to an eight-shot victory in the US Open at Congressional last month, instantly banishing memories of a last-round collapse in the US Masters in April.
"I think the thing about Rory is that he plays golf with a real flair and a real charisma, and I think fans are drawn to that," four-time major winner Phil Mickelson admitted.
"He plays it with this youthful exuberance and it's fun to watch and see somebody play golf like that and really enjoy it. It's not just how he won with his great play, but also the way he interacts with people."
Since Congressional the hype surrounding McIlroy has been enormous, especially with the injured Tiger Woods not on the scene to divert some of the attention.