PSNI officers were left with red faces in front of a potential worldwide TV audience of 600 million viewers.
The officers, who had been on duty at The Open, were caught out as they drove along the magnificent White Rocks beach below the Royal Portrush links.
Their car got stuck in the sand as the tide surged in towards it.
But what made things even more embarrassing was that Sky Sports cameras covering the tournament zoomed in on their plight.
The comical cops revved the engine in a desperate bid to get away.
But the vehicle wasn't for moving. And the wheels sunk even deeper.
Bemused dog walkers looked on helplessly and Sky Sports commentator Richard Boxall said: "Oh they're in a bit of trouble. They better get a move on because the tide's coming in."
Social media users got stuck in.
Using a golfing dig, one poster commented: "Going to be a challenge getting up and down from there."
A Twitter user posted: "Someone send in the emergency services. Oh wait..."
Another quipped: "Not really Baywatch."
Sky Sports commentators later wondered if the police had got out of their 'hole' but there was no further coverage. However, the PSNI later confirmed the officers did get out of the predicament.
They said: "It's not just the bunkers at Royal Portrush that catch people out. The vehicle and driver are both safe and dry and back on firmer ground."