Lewis Hamilton has been forced to defend himself for the third consecutive race after hitting the headlines for the wrong reasons.
In Monaco, Hamilton found himself in hot water following his highly-contentious 'maybe it's because I'm black' comment after falling foul of stewards.
A fortnight ago after the Canadian Grand Prix Hamilton drew scathing remarks for a further two incidents, one that saw team-mate Jenson Button crash out.
A story then emerged that the 26-year-old McLaren star spoke privately with Red Bull team principal Christian Horner after qualifying on the Saturday.
It sparked strong denials from his management that the talks were anything to do with Hamilton seeking a move to Red Bull when his contract expires at the end of next season.
Yesterday, Hamilton was forced to conduct a sharp U-turn on the negativity he expressed in the wake of a disappointing European Grand Prix in which he trailed home fourth, 46 seconds adrift of championship leader Sebastian Vettel.
The 23-year-old German is now a daunting 77 points clear at the top of the standings, prompting an honest assessment of the title picture from Hamilton immediately after the race.
"It's finished really. In the sense of the championship it's almost over already," said Hamilton, who also conceded he was "not looking forward" to the forthcoming British Grand Prix, believing McLaren "really might struggle."
Such comments attracted widespread headlines to which Hamilton has now backtracked.
On his official Twitter account, Hamilton wrote: "To all our supporters, ignore what u read in the papers today. My team will never give up & I WILL NEVER GIVE UP!!!! Bring on Silverstone."