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Super move as Laverty boys keep it in family

Factory Aprilia World Superbike star Eugene Laverty has welcomed his brother John on to his management team, and although no official title has been given, the former British Superbike Cup champion will act as Eugene’s personal manager and agent this season.

With brother in law Phil Marron spinning the spanners at Aprilia and girlfriend Pippa Morson currently kitting out their new Monaco apartment, Eugene is building a strong ‘home’ connection in his bid to become 2013 World Superbike champion.

John came back from life threatening injuries to race again last season in British Superbikes, but openly admits that this new role pretty much closes the racing chapter on his career as he bids to become the new Jerry Maguire of the World Superbikes paddock.

“My connection with the Splitlath Redmond team didn’t work out last year, which is disappointing, and although I had been speaking to another team about this season in BSB, when it came down to it I could hear the money rolling — it was all about how much you could bring,” he recounted during a break in testing at Jerez in Spain yesterday.

Very much a deep thinker, Eugene had been looking to employ someone to be his eyes and ears in the paddock this term, so who better to instal in a seminal role than your own brother.

“Eugene wanted me in to help him out anyway, so that was always an option before I made any decision on my racing,” John explained.

“I’ll not be in Australia for the WSB opener but I’ll be at the rest of the races this season and I’ll be doing pretty much what Ron Haslam does for his son, Leon. Data is only lines on a computer screen, so I’ll be videoing Eugene at certain parts of the track and analysing it with him, which I know is very helpful for Leon.

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“I’ll also manage his goings on at the track, socialise with various contacts in the paddock, from teams to product sponsors, and even do little things like making sure he eats at the right time — and let him bounce ideas off me when things maybe aren’t going so good.”

It’s a fantastic new career opportunity that John admits has been made a little easier coming into World Superbike with a rider who is at the top of his game in a factory team.

But, as you would expect from a Laverty, there is the usual level of equanimity. “I think the decision pretty much spells the end of my racing career, but when you get a bit older and the local scene is still asking riders to bring money when they are winning races; then it’s time to move on.” said John.

“I’m looking forward to the challenge and hopefully I can build on it.”

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