It has been announced that this weekend's Bayview Hotel Armoy Road Races will be filmed by leading motorsport media company Greenlight TV.
Greenlight is responsible for filming the likes of the North West 200 and Ulster Grand Prix and, although Armoy doesn't have the budget to stretch to a helicopter, the final programme will be shown on BBC NI, then across ITV4, Europe and the rest of the world.
It is hoped that 100million people will get to see Armoy and the Causeway Coast and Glens in all its glory.
Clerk of the course Bill Kennedy MBE said: "This is superb news for this club and fans alike. It's important that we continue to highlight road racing through coverage on broadcast television, which has become crucial in promoting our sport.
"In addition to the many fans around the world who cannot make it to Armoy, there are those of us at the race who appreciate reliving the experience and viewing it from a different perspective.
"It is important that we as a club showcase not just Armoy Races, but the wider Causeway Coast and Glens and indeed all of Northern Ireland tourism as we are finding more and more of our fans are not just coming for the races, but staying the week."
Title sponsor Trevor Kane, owner of the Bayview Hotel, Portballintrae, added: "I've been involved with these races since day one and I think that we are extremely lucky to live and work in this beautiful part of the world and to have events like Armoy Road Races every year. I see visitors return every year."
Clyde Shanks, a planning consultancy and another of the event's sponsors, said: "As a local man, I'm delighted to see that this event acts as a catalyst for tourism as well as community and sport and that my part in sponsoring the Supertwin race helps in some small way."
Kennedy concluded: "The funding and support we receive from Causeway Coast and Glens Council and Tourism Northern Ireland is crucial to our event and in return they have asked us to ask you to complete a spectator survey that could be invaluable to the club's future funding."
Meanwhile, an attempt to break the world record for the most different makes of motorcycle in a parade lap will kick off the fonaCAB Ulster Grand Prix Bike Week on Saturday, August 3.
UGP marketing co-ordinator Geoff Wilson said: "It is our hope that we can break the current record that stands at 31, set in Peru in 2013.
"We have been working with Lisburn and Castlereagh City Council to organise this event and we would urge people to come out and support us."
The event will start at 10am at the Ulster Aviation Society at the Maze and finish in Market Square, Lisburn where the bikes will be on display from 11am for one hour.
Those interested in taking part should e-mail firstname.lastname@example.org stating their full name and manufacturer of their motorcycle.
Other Bike Week highlights include a sponsored walk around the Dundrod Circuit in aid of the Injured Riders Fund. It leaves the UGP paddock at 12pm on Sunday, August 4 and is followed by a church service in the paddock marquee at 3.30pm.
The first 'Meet the Riders of the UGP' takes place in the Castle Mall, Antrim on Monday, August 5 between 1pm and 2pm and then at the Circle K, Airport Road Service Station on Friday, August 9 from 11am, concluding at Whitemountain Centra at 2pm.
A vintage rally will leave the Island Centre, Lisburn at 7pm on Monday, August 5 for the traditional run to the UGP paddock, also the destination for the annual Dromara Destroyers Ride Out the following evening, meeting in the Co Down village from 7pm for a 7.30pm start.
The annual riders chat show takes place following Wednesday evening practice, while the Ulster Classic Motorcycle Club will host their annual charity grass-track at Fort Road, close to Deers Leap, on Friday from 5pm.
• Ballinamallard'S Josh Elliott is off to Japan to make a last-minute debut in the Suzuka 8-Hour race this weekend for the R2CL Sun Chiorella Suzuki team.