Event Director of the North West 200, Mervyn Whyte MBE, has received Freedom of the Borough accolade from the Causeway Coast and Glens Borough Council.
At a ceremony held in Coleraine, Mr Whyte received freeman of the north coast town - home to the annual race gathering.
The award was made "in recognition of his services and contribution to the North West 200 and motorsport in Northern Ireland".
Mervyn Whyte MBE began his service as a road marshal at the 1973 North West 200.
The race is thought to be worth over £4m in tourism revenue to the local area and over £10m to the wider Northern Ireland economy.