Ulster Grand Prix launches new event App and Snapchat account
It's all 'app-ening' at this year's MCE Ulster Grand Prix with promoters of the event announcing the release of their very own new fan app, designed by Sportego.
The application has been purposefully designed to combine informational and interactive features, allowing fans to easily access the Ulster Grand Prix website, YouTube and the UGP's social media accounts. Fans can also share their thoughts and photos on an interactive Tagboard which is streamed to the app, all at the click of a button.
Noel Johnston, Clerk of the Course at MCE Ulster Grand Prix said: "This app is a fantastic means of encouraging people to engage with Bike Week. It will allow users to learn more about their favourite competitors, the circuit set-up and even gives up to date weather information to ensure that fans can be where they want to be, when they want to be, and can be dressed appropriately for the weather too!
"We have focused heavily this year on improving our digital communications through the implementation of this app and also the creation of an MCE Ulster Grand Prix Snapchat account, because we want our fans to be able to get the most out of Bike Week and really engage and get involved with us."
Managing Director at app design company Sportego, Trevor Keane said: "We are delighted to have the opportunity to work with the Ulster Grand Prix. Being involved with the world’s fastest road race is an extremely proud moment for Sportego and we hope the app allows fans to get even closer to the action."
MCE Ulster Grand Prix Bike Week including the Plant Lubrication (NI) Dundrod 150 will take place between August 8-13 at Dundrod, Co. Antrim.
For further details on this year’s MCE Ulster Grand Prix and to download the app, go to www.ulstergrandprix.net.
Belfast Telegraph Digital