Tyson Fury claims he "couldn't give a hoot" what people think of him as a boxer but has vowed to prove his worth in the ring against Dereck Chisora tonight.
The duo will go head to head at London's ExCel Arena in a WBO world title final eliminator to earn the right to fight IBF, WBA and WBO champion Wladimir Klitschko.
The build-up has been marred by ugly confrontations, with Fury throwing tables, insulting Chisora and sticking tape over his mouth in response to a £15,000 fine from the British Boxing Board of Control for a particularly foul-mouthed rant at a journalist.
The controversies have seen more words written about Fury's exploits out of the ring than in it but the 26-year-old insists none of that matters to him.
"I'm not interested one bit if people take me seriously as a boxer, I couldn't give a hoot," Fury said.
"It doesn't matter to me what people think of me as long as I get paid, and as long I win good fights, I'm happy.
"People can say and do what they like. I'll prove to everyone what I can do inside the ring, not out of it, on Saturday - and I'm looking forward to that."