British skier Dave Ryding crashed out of the first World Cup slalom of the season in Levi, Finland.
He was in second place after the first run and got off to a flier on his second run but made a mistake near the end and did not finish.
Ryding was aiming to become the first British skier to win an Alpine World Cup race.
Norway's Henrik Kristoffersen triumphed in tricky conditions ahead of France's Noel Clement and Swiss Daniel Yule.
Ryding has previously recorded two World Cup podium finishes - both second places - in Kitzbuhel in 2017 and Oslo last season.
It was a case of deja vu for Ryding. Two years ago he was leading the Levi slalom after the first run before a mistake near the bottom of the course.