Stan James has been announced as the new sponsor of the Irish Gold Cup at Leopardstown.
This year's renewal on Sunday, February 12, will be the 31st running of the race and in that time it has been won by some of the greats of steeplechasing.
Willie Mullins' Florida Pearl won the race four times, while Beef Or Salmon and Jodami won three apiece. Along with Jodami (1993), Imperial Call won the contest in the same year as the Cheltenham Gold Cup.
The John Kiely-trained Carlingford Lough, owned by JP McManus, was won the last two renewals.
Pat Keogh, CEO of Leopardstown, said: " Over the past three decades the race has provided some fantastic racing memories for racegoers.
"Our combined aim is to ensure the Stan James Irish Gold Cup continues to showcase the competitiveness and the quality of racing in Ireland.
"As the only race day in Ireland with four Grade Ones on a single day, we will continue to make it one of the best day's racing in Europe."