The Ulster squad believe anything less than knockout rugby in Europe is not good enough, according to the side's hooker Rob Herring.
The province take on Bath tomorrow at Kingspan Stadium (3.15pm kick-off) knowing that any sort of win will bank a second consecutive quarter-final spot as no less than sixth seeds.
There remains a remote chance of that last-eight tie coming to Belfast but, no matter how results go their way elsewhere, Herring says making it out of the pool is a must.
"Where we want to go as a club, playing knockout rugby is everything for us," said the 29-year-old.
"In the past, we would go into a European campaign thinking if we made the knockouts, that's a good season.
"Now as a squad, we're expecting to be there and anything less isn't good enough.
"To be in a position to do that, last game of the pool stages with our fate in our own hands, it's pretty exciting. We'd have loved to have won (against Clermont last week) and be playing for a home quarter-final but it wasn't to be.
"We did the review and there were a few hard truths, but we've had to put that aside because we've another big game coming up this weekend.
"To go into the last round with a knockout place in our own hands is a great place to be, particularly at home. That's massively exciting for us."
Ulster coachDan McFarland will name his side at lunch-time today with all eyes set to be on Will Addison.
The full-back left the field last week against Clermont with a calf complaint but was still named in the Ireland squad for the upcoming Six Nations opener against Scotland on Saturday week.
Should he miss out, one possible replacement, Matt Faddes, is also injured.