Newcastle's new director of rugby Gary Gold made a winning home start to his Kingston Park tenure as Newcastle crushed Sale 37-7 in the LV= Cup.
The former London Irish and South Africa assistant coach, along with former England defence coach Mike Ford, watched the Falcons score four tries for a bonus-point win to keep alive the possibility of qualifying for the knock-out stages of the competition.
"All success is important," said Gold.
"That's what this club deserves and that's what the guys want to do and if the consequences of that are that you qualify and put the club in cup competitions then that's fantastic, but the main object at the moment is to just keep on improving.
"The key word was performance," added Gold. "Obviously we're delighted with the win but the thing that was most pleasing was the performance.
"The only thing we can commit to do as coaches is to try and improve all aspects of our performances and our performance was pleasing, but we have a long way to go. We haven't really achieved anything yet so let's not get ahead of ourselves.
"The areas that were pleasing was our performance at the breakdown, our general defence, the commitment of the guys in the tackle area and we carried the ball well. We had a fantastic work rate, but there are areas to work on in our set-piece, I still don't think our set-piece is good enough and we have a lot of work to do.
"Jimmy Gopperth had to play full-back because we didn't have another full-back in the squad, but he is a fantastic footballer, you saw how cool, calm and collected he was and he ran the show very well from the back."
Gopperth scored 22 points in the Falcons' victory, with Mark Wilson, Tim Swinson and Rob Vickers also touching down with Nick Macleod scoring and converting one try for Sale.
The win moves Newcastle on to 10 points in their pool, four behind the Scarlets who are clear favourites to go through, and the Falcons' focus is obviously on Premiership survival.