Gordon Lord is to join the Rugby Football Union as head of professional coach development.
The RFU said that 55-year-old Lord will take up his position in April, reporting to the organisation's head of international player development Dean Ryan.
Lord will move to Twickenham from the England and Wales Cricket Board, where he has worked for 25 years, firstly as a national coach and as head of elite coach development since 2006.
His RFU role sees him having responsibility for implementing a coaching development and education programme aimed at identifying a succession of world-class coaches.
Ryan said: "Gordon is well-regarded throughout sport for his work developing coaches, and has proven experience in effective coaching processes and mentoring coaches at an elite level.
"He has built an outstanding elite coach development programme in cricket and we look forward to welcoming him to the RFU in April."