Jonny Sexton is promoting one global campaign
Rugby bosses are being asked to back proposals for a newly integrated global season that have been tabled by the International Rugby Players' Association.
The IRPA wants the northern hemisphere season to start a month later and run from October to June, with summer international tours to take place in the last three weeks of July.
The proposal would come into force for the 2015-16 season, following the Rugby World Cup in England, and is understood to have the support of the Aviva Premiership bosses with Ulster and their fellow RaboDirect Pro12 clubs also being approached.
The IRPA states that the 2017 British and Irish Lions tour to New Zealand would benefit from its plan because the Super Rugby season would be over, allowing the provinces to field stronger teams for the tour matches.
The southern hemisphere unions, the RaboDirect PRO12, the French Top 14, the Six Nations and the International Rugby Board are now being urged to consider the proposal.
New Zealand's World Cup-winning captain Richie McCaw described the plan as "a game-changer for professional rugby" and those sentiments were endorsed by Ireland and Lions fly-half Jonny Sexton.
"We see this initiative as beneficial for the global game" Sexton said.
"From a player perspective, we urge our leaders to get in a room together, take a positive attitude and see what can be done."
Meanwhile, Ewen McKenzie is targeting Bledisloe Cup success after being installed as the new Australia coach today.
McKenzie succeeds Robbie Deans in the post with the New Zealander resigning in the wake of the Wallabies' series defeat to the British and Irish Lions.
"Right here and now I've been asked to do a very specific job, that job starts in five weeks' time, " he commented.
"I've played and coached in a bunch of Bledisloe Cup games (as A team coach) and to get another crack at the All Blacks is terrific."