Neil Jenkins accepts there can be no hiding place for Wales after a demoralising run of Test match defeats that stretch back to last summer.
Wales face RBS 6 Nations opponents Scotland next Saturday at Murrayfield - a ground where they have won just three times during the past 20 years. And they look set to be without wing Morgan Stoddart and number eight Andy Powell for the trip north.
"You can't hide from the fact we have lost an awful lot of games - and we are not hiding from that," said assistant Wales coach and kicking specialist Jenkins. "A lot of the games we have lost we've been very close. We've been out in front, either been pegged back or come up short towards the end."
Stoddart, Wales' try-scorer in the 26-19 loss against England three days ago, broke his hand during that game, while Powell is nursing a shoulder injury.
Ryan Jones would be the likely replacement for Powell, with coach Warren Gatland probably summoning a wing reinforcement from candidates such as Tom James, Aled Brew and Tom Prydie.
Gatland though, might also consider switching centre Jamie Roberts to wing duty - the position from where he launched his international career three years ago - recalling Lee Byrne at full-back and pairing James Hook with Jonathan Davies in midfield.
But whatever Gatland does in selection on Tuesday, Wales must find a way of kicking the losing habit, having suffered seven defeats and scraped an autumn draw against Fiji in their last eight Tests.
Jenkins added: "Some of these (Wales) players are world-class players, fantastic players, and when they have ball in hand they are pretty deadly. We know we can do it, it's just making the right decisions at the right time.
"The reality is it's all about winning, and we need to get across that winning line. When we do that, I think we will turn the corner.
"We all get the criticism, and if we haven't won we deserve it. We've got to take it on the chin and work our socks off to get it right, get ourselves back on track and get a win under our belt."