Jason Robinson believes World Cup flops England can be a box-office hit once again - but only if the new manager gives them a licence to thrill.
The Rugby Football Union are hunting for the man to lead England into the 2015 World Cup on home soil and Nick Mallett, the former Italy boss, appears to be the leading candidate. Sir Clive Woodward said recently the new manager's philosophy must be based on how England can get "80,000 people on their feet and going nuts" at Twickenham.
Robinson, the former England captain who was nicknamed 'Billy Whizz', agrees, saying: "Rugby for me is about flair, it is about ball-in-hand stuff. That is what I want to see every time I go to the game."
He added: "Yes you have to get a platform but then you need these other guys, who are the best attackers on the field, to get hold of the ball and express themselves.
"The way defences are now, it is all controlled. You want to see guys on turnover ball, in a bit of space, even if it is one-on-one in a five-metre channel.
"I am all for that - and definitely for England. You need to see it a lot more or you won't win games, it's as simple as that.
"England don't have the pack they used to have so they are not as dominant in that area.
"We need a coach who has respect but who can also take England on. We have a lot of young players coming through and need to build towards a very important World Cup for England.
"England need cohesion and a clear mindset of how we are going to take it forward, how we are going to get the best out of the Chris Ashtons and Manu Tuilagis?
"What is the point in having those players if we are not going to use them?"