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IRFU makes it family affair with reduced prices for Six Nations

By Hugh Farrelly

The IRFU have announced significant price cuts on tickets for next spring's home Six Nations clashes and have also introduced 'family tickets' for the first time.

Reductions vary from 16% to 40% across the four stand ticket categories compared to 2010, but those prices were for the 'glamour ties' at home to France and England while next year Wales, Scotland and Italy will be the visitors to Lansdowne Road.

Prices will be staggered according to the opponents, with seats for the Wales match the most expensive, ranging from €40-€75 (£35-£65), while the Italy game, priced at between €30-€55 (£26-£48), is the cheapest.

Family tickets, which allow for one adult and one child, start at €45 (£39) for the clash with the Azzurri, with officials confident the new packages will result in a full capacity of around 50,000 for each of the three matches.

"We have tickets available at different category levels that give all our supporters an opportunity to come to the Aviva Stadium and see Ireland play," said Pat Fitzgerald, the IRFU's commercial and marketing committee chairman.

"Our ticketing strategy in August saw huge crowds coming to the Aviva Stadium and we feel that with the value on offer, there will be three full houses for the games against Wales, Scotland and Italy next year."

The IRFU also confirmed that the four provincial branches will not be required to purchase tickets for the autumn series to retain their Six Nations allocations.

However, the branch with the lowest uptake on tickets for the forthcoming Six Nations campaign will be handed a similar share for the 2013 campaign, when England and France return to Dublin.

The changes come about after the IRFU admitted "it had made an error in its ticketing strategy" for the 2010 autumn internationals when clubs were struggling to shift ticket packages which cost €190 (£165) for New Zealand/Argentina and €150 (£130) for South Africa/Samoa.

The clubs were facing taking significant financial losses but were reluctant to return their tickets for fear of jeopardising their Six Nations allocations.

The IRFU eventually accepted payment for only tickets sold, as opposed to the entire allocation for each club.

Belfast Telegraph


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