Six Nations lands new title sponsor from 2019
The Six Nations will have a brand new title sponsor on a six year deal, starting in 2019.
Guinness, the current PRO14 title sponsor, is also coming on board with the northern hemisphere's flagship international rugby tournament, which will be known as the Guinness Six Nations.
The Six Nations was sponsored by Natwest last season.
Guinness also has existing partnerships with the four Home Unions and leading European clubs Leinster and Munster.
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The company will work with Six Nations to build on its incredible brand heritage.
Commenting on this the new partnership, Six Nations CEO Benjamin Morel said: “We are absolutely delighted to enhance our long-standing relationship with Guinness and they will be a terrific title sponsor for Rugby’s greatest championship. Guinness are world leaders and our partnership between two great iconic brands will enable us to reach new audiences on a global scale.
“We could not be more excited to be working with the GUINNESS team over the coming years on developing new and innovative ways to connect with our fans and consumers.”
Diageo President for Europe, Turkey and India, John Kennedy said: “We are really looking forward to the start of the GUINNESS SIX NATIONS in February 2019. Working with the Six Nations, we want to enhance both the Championship and the fan experience whilst using the partnership to encourage the adult fans watching, or attending, the games to drink responsibly.”
Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo added: “This announcement affirms our long-standing support for the game of rugby and cements our position as one of the world’s biggest rugby supporters. We truly believe in the power of sport to connect communities and we’ll be working with the Six Nations to ensure that fans’ experience of the GUINNESS SIX NATIONS is their best yet.”
Belfast Telegraph Digital