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Comment: Ulster's box-ticking Logan interview insults supporters' intelligence

Watch the interview and read Jonathan Bradley's reaction here

Ulster chief executive Shane Logan
Ulster chief executive Shane Logan

By Jonathan Bradley

You may have missed it over the weekend, and you were meant to, but Ulster chief executive Shane Logan addressed Ulster fans on Saturday evening.

The embattled CEO has been under fire for his failure to answer questions during a tumultuous three months for the province, a period that has seen the loss of both a director of rugby and head coach, as well as poor on-field results leaving the side under threat of missing out on Champions Cup qualification for next year.

A meeting held by operations director Bryn Cunningham on Thursday night with season ticket holders was punctuated by calls for Logan's own absence to be explained, with the reason given that it was an event that had been planned long before the recent tumult hastened a slide towards mediocrity.

The answer to the unrest, it appears, was Ulster's very own version of a 'Friday news dump', where politicians used to cross their fingers that unpalatable stories slipped out at the start of the weekend would have lost momentum by Monday morning.

Ulster's box-ticking interview with Logan, conducted by the club themselves, was released on their social media channels at 5pm on a Saturday evening. Just as Ireland happened to be in the process of clinching a Six Nations title.

You can watch the interview here, in case you missed it:

Quite how whoever made the decision on the timing of the release thought it would slip under the radar remains anyone's guess. Quite how a scripted answering of your own questions, with no opportunity for your assertions to be challenged, is seen as an answer to accusations over a lack of accountability is another mystery. Both insult the intelligence of supporters. They deserve better from an organisation who supposedly need them now more than ever. For their voice to be heard, there is one uncomfortable truth for a loyal fan base... it's your money that talks. Even if club officials only do when and how it suits them.

Meanwhile, Ulster are believed to be weighing up signing Fijian utility back Metuisela Talebula from Bordeaux-Begles until the end of the season. A similar move for former All Black Stephen Donald fell through in January.

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