Ronan O'Gara struggled to hide a smirk as the distinct tone of a received iMessage rang out in the RTE studio repeatedly during a post-match panel.
The other panel members appeared to not hear the noise, but O' Gara had a tough time keeping a poker face.
The panel were discussing the Welsh victory over France in Paris when one of the panelists' phones began hopping.
The message tone went off around five times before the texting fury died down - and O' Gara clearly found it hilarious.
RTE took the incident with good humour, however, posting the clip to their Rugby Facebook page with the caption "please stop texting the panel".