Sir Clive Woodward has backed Agustin Pichot's challenge against sitting World Rugby chairman Sir Bill Beaumont ahead of next month's election.
Former Argentina and Bristol captain Pichot, the current vice-chairman of the world governing body, announced his bid on Sunday, calling for the sport to use the crisis caused by the coronavirus outbreak as an opportunity for "global realignment" of the game.
Woodward, who guided England to glory at the 2003 World Cup, voiced support for that vision via social media yesterday.
"Good luck Gus, I absolutely think the world of rugby has also to use this extraordinary moment in time to fundamentally change and become economically viable and truly a world game," Woodward wrote on Twitter.
In announcing his campaign, Pichot said: "It is a critical time and a critical election. The current crisis is an opportunity for the global realignment of our game. We cannot miss it."
Beaumont announced he was standing for a second four-year term in January with French Rugby Federation president Bernard Laporte as his partner.
Meanwhile, Leicester have announced that Steve Borthwick will take up his position as head coach on July 1 with Geordan Murphy moving up to the role of director of rugby.
The former England captain has been serving as his country's forwards coach since 2015 but will now attempt to improve the Tigers' ailing fortunes.
Only Saracens, whose 105-point deduction for salary cap breaches means they will be automatically relegated, are below Leicester in the Premiership.
"To get Leicester Tigers back to the top is a great challenge and one I am very excited about," said Borthwick.