Ireland are content to exist on the margins of this World Cup for the time being and this week have removed themselves from the maelstrom.
Their team base at St George's Park is decorated with pictures of the great names of English football. Paul O'Connell sleeps beneath an image of Peter Shilton, while Sean Cronin has David Beckham beaming down on him.
Burton-on-Trent, the nearest town, is a 20-minute drive away, and it's not really rugby country.
That's where the players received their commemorative caps last night at their official welcome ceremony, but apart from the branding around training and the handful of volunteers at the hotel, there is little to indicate there's a World Cup going on.
"It gives us a chance to isolate ourselves a little bit and put in another solid week of work," assistant coach Les Kiss (pictured) explained of the strategy.
"We plan to be at the tournament longer, so it's another week building forward in terms of what we hope to achieve. It's a chance to get away and hunker down so we can launch forward. Good facilities though."
Each of the pitches at St George's Park is a replica the size of Wembley Stadium where Ireland take on Romania on Sunday, another little bit of detail into the mix. The eastern Europeans, meanwhile, are preparing in very different circumstances, with the small matter of a meeting with France at the Olympic Stadium to get over tomorrow.
Their Welsh coach Lynn Howells has selected Romania's most experienced team ever for their opener, but the reality is stark for the minnows who have never beaten a tier one country in the professional era and haven't played any since the last World Cup.
The calibre of opponent will matter less to Schmidt than the quality of performance his side delivers.
This is the last of the handy numbers. Italy are no great shakes but they will test Ireland in ways they haven't been so far and then comes the ugly French juggernaut.
The idea of all 31 players getting a run is a hope rather than an expectation for the coaching staff who appreciate the need to keep the squad happy, but want to build combinations.
There will certainly be changes this week, but whether they come on a wholesale basis remains to be seen. It is important to rest the players who need it, because from next week on the room to rotate narrows.
"It's a bit of a catch 22," Schmidt said of the need to keep things fresh. "We want to build cohesion, we want to get continuity, we want to keep guys in a match rhythm.
"Guys are used to, in big competitions, going week to week. At the same time, if we do get to a fourth or a fifth week and are in the mix, we want guys to be both fresh and have a rhythm.
"Ideally, you would (like to have all 31 involved). You've selected them because you trust that they've got the ability to contribute. We'd like to see everyone contribute, but at the same time it is trying to combine that continuity and that cohesion that was demonstrated at times (against Canada) and trying to maintain that into next week."
Jared Payne has played in the last three Tests and could do with a rest, but his partnership with Robbie Henshaw - while good - still needs fine-tuning.
There is a decision to be made on Cian Healy too, the loosehead needs minutes but also requires managing. At the same time, they must be careful not to over-extend Jack McGrath.
In the back-row, Sean O'Brien and Jamie Heaslip could be given a rest and it remains to be seen if whisking Johnny Sexton off after 55 minutes means he'll go again after delivering such a brilliant performance last weekend.
If he goes again, where does that leave Paddy Jackson?
Then there's the back three. Tommy Bowe surely deserves a second chance at some stage, while Simon Zebo barely got a look-in against Canada. Rob Kearney needs minutes too.
Kiss and the rest of the coaches have also been watching the other games at this World Cup closely.
"The refs have delivered on what they said they would; offside and the neck-high tackles, a lot of variation of who's doing what in each one, but they're going to nail down on foul play," he said.
"We can see those things creeping into the decisions, because they want to do what they've been told to, and we've just got to adapt to it.
"Watching the other games we're seeing that teams haven't become conservative. I still think they want to back their game.
"Each game has got something about it that's exciting, and each one is trying to bring their strengths, but they're still trying to play rugby, which is nice."
After Ireland kicked off their World Cup campaign with a bonus-point win over Canada, Joe Schmidt is expected to ring the changes for Sunday's meeting with Romania at Wembley - but it remains to be seen what that means for Tommy Bowe.
The father of a Northern Ireland schoolboy who died in 2011 after being concussed during a schools rugby match said last night that "the penny has finally dropped" about the dangers of concussion in the sport.