The celebrity firing the metaphorical starting gun for this autumn's RunHer at Stormont on October 9 will be none other than the hussy who lives at No 9 Coronation Street - Kylie Platt.
Or rather, the actress behind the rather wonderful slap, Yorkshire-born Paula Lane. And 25-year-old Paula says there's a real bonus in looking like Kylie at work.
She said: "When I get a new make-up girl I always say: 'Make it really messy, like yesterday's make-up, with eye gum.' Then when people see me out of character they say: 'Don't you look lovely?'"
Paula made clear that, although in the pantheon of bad girls in soaps Kylie comes near the top, there's more to her than fecklessness.
Even when Kylie sold her baby Max to sister Becky for a cool £20,000, there was a reason.
The actress explained: "I had to dig deep and work out what there was about this girl that made her resistant to maternal love. It was all because she hadn't had proper love herself."
Paula admitted to having thoroughly enjoyed playing opposite the baby actor, Harry.
She said: "He's got gorgeous big blue eyes and I did get emotional sometimes. I'd love a Harry of my own, but all in good time."
Paula is looking forward to RunHer - a female-only running event, held at Stormont, where ladies choose to take part in either a 5K or 10K race - as she is fit in both senses.
"I'm a keen runner and I take private ballet lessons, as it's something I missed out on," she said.
Although this will be Paula's first visit to Northern Ireland, she has been in the Republic before.
"I love Ireland," she said.
"Somewhere along the line, I've got some Irish blood in me - a sixth of a quarter, but it counts!"
Paula has been a Corrie fan since she was a girl growing up in Hebden Bridge.
She said: "I knew all the characters from Jack and Vera onwards.
"Coronation Street was totally famous in my household.
"And my mum Anne was thrilled when I got the part, but protective. She encourages me to keep my feet on the ground."
Paula has not let her mother down.
While not revealing her salary - she said it's "comfortable, not life-changing" - she lives a normal life.
She has bought a period property in Manchester where she will live with actor boyfriend Tom.
"It's a project and I'll be buying all those property magazines."
Paula is glad that RunHer is supporting the Cash for Kids charity as children's causes are close to her heart.
She explained: "I am an ambassador for Henshaw's charity, which supports blind children."
And what does the future hold for Paula and for Kylie?
The down-to-earth actress said: "For myself, I'd just like to stay happy and well and not get caught up in the celebrity world.
"And for Kylie, I want to keep her as bold and big as I can - I don't want her to dilute into an Emily Nugent figure."
Before all of that, Paula is heading to Las Vegas with her grandmother Margaret (73).
"Nana and I are going to Vegas - not to gamble, but on a tour, to see the Grand Canyon and everything."
So she's not totally unshowbusiness after all.