Belfast Telegraph

Sunday Life

Ex-Miss GB Gemma says Zara Holland's Love Island sex was 'silly move'

Former Miss GB Gemma says Holland had ‘no sex on TV’ clause in contract

By Ali Gordon

Former Miss Great Britain Gemma Garrett has slammed beauty queen Zara Holland’s actions on Love Island.

The 2016 winner was de-crowned by pageant bosses after having sex on air in Wednesday night’s episode of the ITV show.

“It’s very silly because she would have been given a contract and one of those clauses would have been to not have sex on TV,” Gemma told Sunday Life.

“Even if you’re not Miss Great Britain, I don’t think anyone should be having sex on TV.

“The organisation didn’t really have any other choice but to de-crown her. The competition has been plagued with bad press over the last couple of years and I think they really needed to make a decision to de-crown her if they wanted to keep the competition in tact.”

Zara jumped into bed with Geordie Shore star Vicky Pattison’s ex-boyfriend Alex Bowen during Wednesday night’s episode.

She had previously been on dates with Belfast stripper Adam Maxted.

The model added: “I know there are people who think that women should be allowed to do whatever they want, and I’m the first girl to say that women should be out there, but she is in a contract with Miss Great Britain and she should be an ambassador for them too.

“There’s no doubt she would have breached her contract. In fact, I was quite surprised when I heard Miss Great Britain had allowed her into Love Island and I’m sure there was a serious discussion before she went in.”

In a statement issued on Thursday night, Miss Great Britain organisers said: “We feel we have no choice but to make this decision under the current circumstances.

“Although Miss Great Britain is the oldest pageant system in the UK, we pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive, female role model in our winners.

“The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.

“We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title.”

Gemma said: “For me, it’s really nice to see second place being rewarded, because that’s how I was crowned in 2008 when Miss Great Britain gave up her title. I do think Zara will go on to do well for herself though.

“I have a bit of a soft spot for her because getting the phone call to say she’d been de-crowned would be awful, but it was completely her own fault.”

Some well-known faces have hit out at the pageant directors for their decision.

Presenter Caroline Flack took to Twitter to say that Zara is “a very sweet girl” and ask “What even is Miss GB? Are we still living in the dark ages?” while Radio Times branded the decision “totally hypocritical”.

It’s not the first time that a Miss Great Britain has been stripped of her title.

2006 Miss Great Britain Danielle Lloyd was de-crowned after posing nude for Playboy.

It was also rumoured that Danielle was in a relationship with ex-England footballer Teddy Sheringham, a judge for the 2006 contest, at the time of the Miss Great Britain final. The pair have always maintained that their one-year relationship began after she was crowned.

Danielle later went into the Celebrity Big Brother house and carved a successful glamour modelling career.

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