"We're all going on a summer holiday…" except we're not, are we?
If you're a good citizen - one who clapped for the NHS, wears a mask and shops local - then you're staying put. Anyone who doesn't is selfish, inconsiderate and flat-out wrong.
That's been the narrative this past week anyway.
Sir Cliff's holiday anthem would need some serious edits to be relevant in the current climate.
Fun and laughter in the sun are out, worries are in. I suppose the "no more working for a week or two" bit still applies - the new quarantine rules have seen to that.
"Slap it up them," seemed to be the common reaction to sun-seekers lamenting that their break away would set them back two weeks in the house. "They made their choice."
But here's the thing: should it really have been their choice to make?
If it's not safe to travel, should travelling be an option? Should the travel industry be taking people's money if the official message is to stay at home? Is it really fair to expect people to kiss goodbye to their holiday and their money? Bye bye costas, you cost me a fortune?
The reality is, if you cancel your holiday, even if it's for the most noble reasons, you can't expect a refund. Those generally only materialise when the provider does the cancelling.
We don't know the circumstances of the people choosing to travel. Perhaps they booked the break before all this began, or perhaps they're reeling from a loss and in dire need of escapism.
The last few months have been hard on a lot of people and I don't think we can judge anyone who feels they need a holiday.
But where I do think criticism should be levelled is at the ones who are leaving the decision to travel up to the individual. Either it's safe to travel or it isn't. And if it isn't, don't take people's money in the first place.
Without clear legislation and a unified approach from the governments and industries involved, we've been left with situations where some holidaymakers have flights going ahead but their hotel is cancelled. Inbound flights are still flying. Outbound? Who knows?
In Magaluf they're supposedly outraged at drunken British revellers not practising social distancing. Well here's a simple solution: don't take their booze money. Close the bars and the borders.
This is, of course, an unprecedented challenge, but it's one many airlines are failing to pass with flying colours.
Just last week the British aviation regulator's review of the industry's performance during Covid-19 criticised Virgin Atlantic and Ryanair, among others, for not getting money swiftly back to customers. Only Jet2 was praised for "providing refunds promptly".
It's not good enough. Why should holidaymakers be branded selfish because they won't stay at home and write off hundreds of pounds they can ill-afford to chuck away, while Michael O'Leary takes home a personal pay packet of €958,000 from Ryanair?
Let's not forget that Richard Branson, who only belatedly sank his own money into helping his airline the other day, was hoping for a bailout while sunning himself on his private island.
No, it's not the holidaymakers who are selfish, but the holiday makers.
So wear that tan with pride, my Magalovelies. You don't need to justify it to anyone.