Businesses face being forced to adapt like never before to survive coronavirus restrictions - especially dating services.
But Northern Ireland's most exclusive matchmaking company has already been tackling the impact of social distancing rules by helping its members form online "isolationships".
The award-winning Soirée Society has reached out to scores of its less technically minded and more mature clients to help them get to grips with web dating.
It is also about to launch virtual speed dating and professionally matched blind dating services for its younger clientele.
And all members - who pay between £200 and £895 to get on Soirée's books - now have access to image and life coaches.
The new lockdown offerings are part of Soirée's "holistic and bespoke" approach to matchmaking which the company says differentiates it from "soulless" dating apps.
Its ex-bank manager founder, Claire Hughes (61), said: "Our unique selling point before the pandemic was our private, very in-depth face-to-face consultations with clients to determine exactly what they were looking for in a partner.
"Many of our clients came to us because they wanted that exclusive personal touch. They loved the fact we treat their search for a partner in the same way as a recruitment agency helps businesses get the best candidate for their job vacancy.
"Our clients also generally like to keep their business to themselves and don't like the feeling of being on a soulless 'brochure-style' dating site where they can be swiped left or right.
"When Covid hit, we knew we had to find a way to replicate our exclusive and bespoke service online."
The company started by easing its members into the world of online meets by using Zoom to host Northern Ireland's first internet quiz nights for singles.
"We were able to group singles into teams, so no one would feel embarrassed if they didn't individually know the answers," Claire said.
"Everyone was able to have fun and a drink to replicate the feeling of a first meeting in a relaxed, zero-pressure atmosphere.
"And everyone had a laugh when the music round during the first quiz turned out to have a lockdown theme - with songs played including I Want To Break Free and Only The Lonely."
Tyrone native Claire runs Soirée Society with sister-in-law Rhoda Hughes, the company's chief matchmaker.
She added many clients are now hoping new "isolationships" formed at the quiz night would develop into real life partnerships.
With 60 per cent of Soirée's members aged 50-plus, many were new to Zoom technology, so the company provided tech coaching to encourage clients to step outside their comfort zone.
Claire said: "Since the UK went into lockdown, we have guided clients who needed it through everything from how to download Zoom software to how to look their best on webcams.
"I have also addressed people's fears of taking the first step in dating and online interaction by playing an inspirational clip at one of our online quiz nights, which showed Will Smith talking about overcoming his fears by doing a skydive.
"The clip really put any clients' fears about leaping into the virtual unknown into perspective and they were then happy to take the jump into Zoom meets."
Soirée also caters for a younger clientele, with its members aged between 28 and 82.
But whatever the client's age, Soirée says it focuses on finding life partners for members.
Claire (right) said: "On Valentine's Day, we celebrated our seventh engagement. The fourth 'Soirée wedding' was due to be held last week, but has had to be put on hold due to Covid.
"And we're really excited that the first 'Soirée baby' is due at the end of this month."
Soirée is on the verge of updating its website and launching new virtual online speed dating events to cater for its younger members, which will use Zoom breakout rooms.
There is also a virtual blind date service on the way.
It will see Soirée's new relationship advisor, Paul Clarke, put couples at ease on an online Zoom date and introduce them in the same way as maître d' Fred Sirieux on Channel 4's First Dates.
Online dating services have been one of the most resilient companies during lockdown, with many apps saying they have seen surges in messages sent during social distancing.
Celebrities of all ages, from Khloé Kardashian (35) to actors Channing Tatum (40) and Sharon Stone (62), have also recently confessed to using exclusive online dating services.
Claire stresses Soirée's new online offerings are in addition to its established traditional matchmaking service and have not been designed as a replacement for its personal service.
Soirée is also already helping members prepare for meetings in reality after lockdown.
In addition to the new relationship advisor Paul Clarke, married mum-of-two Claire has signed up relationship and life coaches June Burgess and Evelyn McAleer, and Samara Prentice from Evolve Image Consultancy.
Soirée is also preparing to launch a consultancy service with specialist Belfast tailors Suitor Bros to help its clients look their best post-lockdown.
A multitude of Soirée members applied to join its in-demand 'Why Image Matters' webinar.
Claire revealed: "It will cover everything from refreshing clients' image and wardrobe, and fixing any undisciplined routines and behaviours that may have developed in isolation.
"But we can't wait to get back to some sort of normality and meet our clients face-to-face again.
"We are preparing for an influx of new clients as lockdown has highlighted it is not good for man or woman to be alone."
For more info, visit soireesocietyni.co.uk, or call Rhoda Hughes (07814 079514) or Paul Clarke (07712 718832).