McIlroy's Tweet smell of success
A single tweet and the power of Rory McIlory lifted a marathon charity effort by 10 of the golf sensation’s former school pals into a whole new stratosphere last week.
Last weekend the weary but elated friends finished a 16 day/1,600 mile all-Ireland charity cycle after being given a massive boost by their famous former fellow pupil at Sullivan Upper School in Holywood.
The golf champ urged his worldwide following on Twitter “Everyone follow @willpowercycle!! Great guys and great cause!”
Rory’s support — while preparing for his own major challenge at the British Open — saw a surge of hundreds of new followers to the cyclists' twitter page with the hope that funds for spinal injury charities will ultimately benefit.
For the full story, see this week's Sunday Life.