Stephen Baxter is the most influential and successful figure in the history of Crusaders Football Club, but that's a label that doesn't sit easy on the broad shoulders of the 55-year-old.
He says: "I don't ever think that way. I never sit back and go, 'Look what I've done' or start counting the gold. I just get on with the job."
Whether he accepts it or not, it's a fact. As an all-action goal hungry striker, who had previously played for Ards, Distillery and won titles at Linfield, Baxter became a two-time League champion at Seaview under the great Roy Walker in 1995 and 1997, entering Crusaders folklore alongside fellow Shore Road icons Glen Dunlop, Glenn Hunter and Kirk Hunter.
As manager of the north Belfast outfit to date, Baxter has claimed three Premiership crowns (2015, 2016, 2018), two Irish Cups, a Setanta Cup, a League Cup and three County Antrim Shields - all after guiding the Crues back to the top flight following their relegation in 2005.
He has also been a defining force in the careers of Northern Ireland stars Stuart Dallas and Gavin Whyte, and many others, and this week celebrates 16 years as boss of the club.
Not too shabby for a guy who only planned to be in the dugout for a couple of months after being appointed, with Crusaders in dire straits and on their way to the second tier.
Baxter recalls: "I originally took it on for 10 games at the end of a season. Jim Semple, the Chairman then, phoned me about becoming manager and I agreed to help.
"We were narrowly relegated. At that point, I had enjoyed my playing career immensely, was involved in my own sports retail business and was keen to go and shrink my golf handicap, so football management came to me unexpectedly, but I thoroughly enjoyed working with the boys.
"I'm a people person, and if someone asked me what I thought my skill was, I think it's helping people fulfil their potential and encouraging them to do well and express themselves. In management over 16 years, that's what I have enjoyed most. It's what drew me into this job and it still motivates me."
Crusaders aren't a Glentoran or Linfield with a big fan base, and in the 1960s, 1970s and 1990s when they had quality sides, the glory days lasted for a few years before petering out. Under Baxter, the Hatchetmen have been up there for over a decade, claiming silverware on a regular basis and qualifying for Europe almost every season.
It's been a remarkable run for a club the size of Crusaders.
"You need visionaries in your football club, be it board members, coaches, players or fans. I remember calling a meeting early on and I got every person I knew around the club to go," says Baxter.
"I said I would manage the football club but pointed out it was their football club and they had to have the vision for where they wanted to see it go. I added, 'If everyone pulls together and jumps on the bus, the bus will go faster. But if we don't, the bus will stop and we will all have to get off the bus'.
"We needed people who wanted to go on this journey and have a vision and, thankfully, at Crusaders we have had that through those on the board all those years ago like Jim Semple, who was a second father to me, Harry Davison and John Mairs, who helped the club financially in the early days and still helps me to this day."
While there is much talk about the full-time operations at Larne and Glentoran, with Linfield also heading in that direction, the first Premiership club to go down that road was Crusaders.
There have been suggestions recently that the Crues aren't as financially strong as they were and may have to rein things back - so will they continue their full-time project?
"Absolutely, 100 per cent," is Baxter's prompt, straight answer.
"I always like to plan 12 months in advance in relation to budgets, and at Crusaders we have incredible people like Tommy Whiteside, Mark Langhammer, Bernard Thompson, Ronnie Millar and others who work night and day for our long-term sustainability and future to carry the club forward.
"It's only ever been, 'What can we do to help?' and not, 'Stephen, we need to row back on this'.
"We were the first club to change our system and, after much research, thought and work, we came up with our own structure. There was big media interest in what we were doing and the buzzword surrounding our plans was full-time. I call it a hybrid structure that works for us. I'm proud we did it our way and will continue to do it our way."
That said, what are the future ambitions for Baxter and Crusaders?
The club's figurehead says: "I set off at the start of every season aiming to play our football in the top four and to have a run at winning the League at the finish. I also aim to win silverware each year and qualify for Europe. The biggest dream of all is to try and win a double. I haven't done it in my career, so that drives me on."
For Crusaders fans, long may Baxter steer their bus.
Q: Given the success you've had with Crusaders, you must have had opportunities to go elsewhere. Over the years there have been rumours about Glentoran and Linfield wanting you. Tell us if those opportunities arose and if so why did you stay on the Shore Road?
A: The answer to your question is yes, there have been opportunities to leave many times. There have been various calls.
Q: From which clubs?
A: I'm not going into that! But yes, over the years there have been calls. Why did I stay? When people invested in me and I invested in them and we were on this journey together building something, I had a great sense of pride and loyalty to the project at Crusaders. When calls came to me, they were never at the right time and there were people already in those jobs. That's not how I roll. They were flattering but they weren't the right phone calls for me. With the job I was in then, and still am, they were calls I answered in 10 seconds. I remember fielding a phone call from the person who was Northern Ireland manager at the time who encouraged me around a job and I said it's not right for me. You have to have a feeling for something and know it's right and be comfortable in your own skin around decisions, and I have always felt very comfortable with where I am with Crusaders.
Q: No regrets then?
A: Not one. The Crusaders job has been a great honour for me and a privilege. When I see the joy and tears of happiness around our club when we win a trophy and what it means to the team, the staff, the board and our fans, helping deliver that is a lovely feeling. I take great pride in that.
Q: So, do you ever see yourself managing anyone else?
A: I serve a higher authority so I don't know. If the Crusaders story comes to an end, it comes to an end, but it will only ever be a great end. If I ride off into the sunset, that's okay. If it's another job at some stage, who knows? Whatever is in my future will already be organised for me if that makes sense. I don't sit and think about managing in Scotland or England. Right now the only thing that I'm interested in is doing the best job I can for Crusaders.
Q: The Crues have been a top Irish League club and had great success for over a decade. Does it concern you, though, that Seaview legends like Sean O'Neill, Declan Caddell, Billy Joe Burns, Philip Lowry, Paul Heatley and Jordan Owens are all at a stage where they could leave or retire in the next few years? Could that lead to the end of the Crusaders success story?
A: That's a difficult question. When we won promotion back to the top flight in 2006, the Irish League was very different to what it is now. David Jeffrey's Linfield team were the benchmark and almost looked unbreakable. I wondered how on earth we could get close to them. We went to Windsor Park and were humiliated with heavy defeats. When we accomplished a 0-0 draw there one night, I thought we were getting closer to them! I was building a team around many of those you mentioned, developing young talent and turning them into phenomenal players, and look at what they have achieved since, winning League titles and cup competitions. We have already said goodbye to one or two of our superstars like Colin Coates. It is a natural process, but it is not something I get anxious about. Going forward, it depends where we are financially, what players we can bring in and how we compete in the market. There will be a natural flow of change as there has been for a number of years. Those guys you talk about are all superstars in my eyes for what they have done for the club. It's worth adding that I played until I was 38, so I feel they still have a few years left in them!
Q: At the start of the season, I asked you about Crusaders not being talked about in relation to the title, unlike Larne and Glentoran, and you came out with this classic quote: 'It's like getting a new girlfriend for you boys. All of a sudden you are all sweet on someone with dangly ear-rings and lipstick, so keep talking about them and we'll get on with it'. Do you still feel that way?
A: I am thrilled that Larne and Glentoran have come along with vigour both financially and with their playing capabilities. It is good for our League. People don't pick up on this but I'm a huge Irish League fan. It's been my life since I was 16 and I love to see our clubs showcase our game domestically and when we go into Europe. With teams like Larne and Glentoran having financial backing, it means you have half a dozen sides challenging at the top of the table and every game has become massive. Regarding that quote, what I would say is that at Crusaders we don't seek the limelight or look for it. We just want to compete on a football pitch and do our talking there!
Q: There is fierce rivalry between the Crues and Cliftonville and the Crues and Linfield. In recent years, I've noticed a real intensity when you play Glenavon, which wouldn't be seen as a traditional rivalry. Is the extra edge because of you and their manager Gary Hamilton?
A: You would have to ask Gary that question. I think we have tasty matches with most teams. Gary and I have actually become quite good pals in the last 12 months since he has come in for Colin Coates and other players. I have respect for Gary for what he has done in the game as a player and a manager. He has done a bit of what I had to do when I took over at Crusaders, bringing young players through because Glenavon don't have the financial resources of others. Sometimes the press try to build it up that there is some sort of rivalry between me and him. It doesn't bother me. I respect all the managers in the Irish League.
Q: You have been in charge of some great Irish League players. Is there one that you wished you had managed but never had the chance to?
A: A better way to look at it may be the players that got away that I would have liked to have signed. Joel Cooper is one. When I met Joel and he chose Linfield over us, that was disappointing because he is quality and I'd have liked to have worked with him. Another is Jimmy Callacher, who we thought we were closing in on. He's been an excellent defender for Linfield.